5thAveblue

NYC Chandelier

Client: Swarovski

Location: Fifth Ave, NYC, NY USA

Date: 2013

Material: Swarovski Crystal, Mirrored Stainless Steel, RGB LED color changing system

NYC Chandelier

Client: Swarovski

Location: Fifth Ave, NYC, NY USA

Date: 2013

Material: Swarovski Crystal, Mirrored Stainless Steel, RGB LED color changing system

NYC Chandelier

Client: Swarovski

Location: Fifth Ave, NYC, NY USA

Date: 2013

Material: Swarovski Crystal, Mirrored Stainless Steel, RGB LED color changing system

Communicating an emotive sense of place in a retail space

The silhouette of the New York City skyline upside down is the concept of these twin chandeliers designed to invoke a glamorous, “emerald city” interpretation of the City. A color changing LED lighting system linked the chandeliers allowing the store to align their location with the color changes of the iconic Empire State Building in Manhattan: pink on Valentine´s Day or green on St. Patrick´s Day the store experience becomes a New York City experience.


Communicating an emotive sense of place in a retail space

The silhouette of the New York City skyline upside down is the concept of these twin chandeliers designed to invoke a glamorous, “emerald city” interpretation of the City. A color changing LED lighting system linked the chandeliers allowing the store to align their location with the color changes of the iconic Empire State Building in Manhattan: pink on Valentine´s Day or green on St. Patrick´s Day the store experience becomes a New York City experience.


Installation Design: Retail

Experience Design

Installation Design: Retail

Experience Design

Installation Design: Retail

Experience Design

Print
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The chandeliers were part of a strategy to increase foot traffic along the highly competitive luxury retail corridor of Fifth Avenue. The brief from Swarovski´s Retail Architecture division was “an illuminated installation that had a dynamic quality to capture the attention of people walking by the store …. Ideally something that could change or be refreshed easily”.  Given the small, shoebox dimensions of the space it quickly became clear that the only opportunity was on the ceiling. My design solution was twofold: RGB LEDs to easily change the color of the chandeliers, and a strand construction approach that allowed for the NYC Skyline crystal strands to be easily taken down and be replaced with a new strand design in the future.

The chandeliers were part of a strategy to increase foot traffic along the highly competitive luxury retail corridor of Fifth Avenue. The brief from Swarovski´s Retail Architecture division was “an illuminated installation that had a dynamic quality to capture the attention of people walking by the store …. Ideally something that could change or be refreshed easily”.  Given the small, shoebox dimensions of the space it quickly became clear that the only opportunity was on the ceiling. My design solution was twofold: RGB LEDs to easily change the color of the chandeliers, and a strand construction approach that allowed for the NYC Skyline crystal strands to be easily taken down and be replaced with a new strand design in the future.

The chandeliers were part of a strategy to increase foot traffic along the highly competitive luxury retail corridor of Fifth Avenue. The brief from Swarovski´s Retail Architecture division was “an illuminated installation that had a dynamic quality to capture the attention of people walking by the store …. Ideally something that could change or be refreshed easily”.  Given the small, shoebox dimensions of the space it quickly became clear that the only opportunity was on the ceiling. My design solution was twofold: RGB LEDs to easily change the color of the chandeliers, and a strand construction approach that allowed for the NYC Skyline crystal strands to be easily taken down and be replaced with a new strand design in the future.

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NYC ChandeliersInstallation Design: Retail, Experience Design